Posts Tagged ‘Auto Responders’

What is an Auto Responder – Use Some Auto-Responder Magic to Improve your Newsletter

Imagine if John (an avid poker player) visits your website. You sell a book that helps him improve his poker game. He's highly interested in what you have to offer, but he's just not ready to purchase yet. He's still recovering from that extended holiday and needs to pay off the credit card that he maxed out playing poker online.

He sees a form on your site asking if he'd like more detailed information, and so he fills in his name and email address. Within seconds an email is sent to John with a short summary of the benefits offered by your book and a couple of useful tips he can use right away.

A few days later, John receives another email that goes something like this:

"Hey John, I know you're quite busy, especially with the holiday period coming to an end, but I just wanted to get in touch with you to let you know we've got a special coming up for that 'How to win at poker' handbook you've always wanted."

John's forgotten that he'd been looking to buy a book like this and this email reminds him that he needs to improve his game. John adds buying the handbook to his "To Do" list and goes about his daily business.

Another few days later, John receives another email; again, reminding him that the special is about to end alongside another juicy tip that's in the book. John realizes he doesn't have much time now, and goes off to purchase your "How to win at poker" handbook.

Every email sent to John was automated. You didn't have to wait for him to subscribe, you didn't have to personally address John, nor did you have to send him an email every few days.

The example above shows how a series of auto responder emails can be used as a powerful "hands off" marketing tool for your web site.

Now, take a few minutes and think to yourself, "How can I use auto responders on my web site?"

No, seriously. Stop and think. This simple exercise could easily add another stream of revenue to your web site that you didn't know existed.

But I don't sell anything online!

Auto responders can work for ANY business. You don't need to be selling something online for them to work. For example, let's pretend you have a hair styling business. You cater towards young men looking for a modern, attractive hair style. Part of your service includes helping them select a hair style that greatly enhances their facial features and gets them the compliments they're after from the ladies.

On your website, you setup a simple form, something like: "Guys, get the hair style that'll get you noticed. Free email report shows you how."

Once John's filled in the form, he gets an email with a summary of tips about the type of hair style suited for men with different features. It also mentions that you're an expert in this field and your salon regularly helps men go from dud to stud in less than an hour.

A few days later, John receives yet another tip -- this time on how washing his hair with a different shampoo can lead to different results. John starts to see how much of an expert you are, but also how much he'd rather just pay someone to take care of all this for him. He hasn't got much time now since he's started killing those poker sites. And so off he goes to call and make an appointment at your salon.

What else should I know?

The content in your auto responders need to be useful. Whilst including marketing hype purely about your product and services can work if there is a strong interest, you'll usually need to provide relevant tips and information to keep your subscriber engaged and ready to pull out their wallet when need be.

You should opt to use autoresponder software that offers personalization, which includes the ability to address John by his first name, as that greatly increases response rates.

Finally, you should TEST your auto responders. Make sure they aren't trapped by spam filters, make sure the subscribers are receiving the auto responders in the order they're meant to be and so forth.

Armed with this new knowledge, you should be able to add an additional stream of revenue that could do some serious boosting to your profits. Some online businesses use this single marketing strategy as the sole way of getting new clients. They do this because it works!

Now, have you decided how you're going to use auto responders for your business?

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Eddie Machaalani - Eddie Machaalani is a co-founder of an email marketing and news publishing software company, Interspire. Also, if you need an WYSIWYG online site editor or ...
What is an Auto Responder

What is an Auto Responder – 3 Key Factors to Consider About Auto Responders

In today's ever increasingly competitive market place, you need to have all the necessary tools to enable you to successfully compete as an internet marketer. One way of ensuring your success is to invest in a good auto responder. There are three key factors you need to look at when considering whether to use this method or not.

What is the primary purpose of an auto responder?

If you have built up sufficient traffic to your website you are probably now in a position to try to capture some of the visitors in order to build a relationship with them. Most internet marketers understand the importance of list building. If someone has shown enough interest to click through to your website they may make a purchase on the basis of that visit. However, research indicates that is probably only after four or five communications between vendor and buyer that a relationship has been made strong enough for a purchase to be made. If you are in contact via email you can entice the visitor to revisit and then potentially become a customer. To obtain an email address and set up an automatic response sequence requires an auto responder.

Can you really grow your internet marketing business on autopilot?

Any serious internet marketing strategy is built on four basic premises: a good website presence, good and relevant content within the web site, good search engine optimization techniques and of course an automated method of dealing with visitors to your website. With this method you can set in train a series of preplanned emails which will increase the possibility of a sale which probably would not otherwise occur. The auto responder will handle all the processes by delivering emails on a daily, weekly or monthly predefined schedule.

How much would an auto responder cost?

The question should be how much would it cost your internet marketing efforts if you didn't have this facility to capture the email addresses of potential customers. There are many different auto responders available on the market and some offer free packages so you can trial the viability of this method of communication in your internet marketing business. If your initial list is small then the cost should be minimal. As your business grows and your list reaches into the thousands then necessarily you will pay more but this will be more than offset by the additional revenue streams generated. Generating an automated method of internet marketing is key to your long-term profitable success.

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By Anonymous
What is an Auto Responder

What is an Auto Responder – Auto Responders, What Are They?

We have all seen some offer or report on some website and then left our name and email to then receive it and most of the time you receive a mail back saying something like check your mail for the report and they have received your mail are will get back to you soon, or something along those lines. This is an auto responder. It is an up-to-date and easy to use internet service which has other names like mailbot, email responder and auto email etc. Its main function is to send mails automatically, saving your time. An auto responder will send out mails whenever some one leaves there name and email in the optin box, then the set programmed message sequence will begin.

Knowing auto responders better

They help by sending out mails whenever they receive mail or collect a name and email. This is fast and does not require a person to constantly sit and read mails and thereby keep sending them e.g in a support scenario when some one leaves a query you can have a set message saying request received and someone will get back to you in 24hrs. Also it can be programmed to send out information about your product or service, or a newsletter whenever you want e.g 1 every 3 days all you have to do is enter the information and when you want it to go out. When set up correctly it responds by sending out a message for you in the most easy and time saving way.

How often should you send them?

When setting up your auto responder you should take time to think about what information and what sales strategy you are to use as this is crucial. I would say 3 to 1 I mean for every 1 promotional sales email you should send 3 good value information emails it is a bad idea to just try to sell, sell, sell, to your email subscribers this is a sure way to get people to unsubscribe. I believe around 1 or 2 emails per week but this can differ depending on your niche

How to use it

Auto responders should be a set and forget system so you need to make sure you enter the correct information, but you can broadcast mails in between the set mails if you have some priority info or promotion you want to run. There are many auto responders to choose from and you can start with a free service before you upgrade to a paid service. Knowing the usages of the responder and using it judiciously is the key to success. You will have to handle the responder strictly and with care such that it works efficiently for you. Using it properly should save you a lot of time even when you are away for a while, the program will still be sending out mails for you

How does this apply to small business?

So you may be thinking 'how does an optin box and all his fancy marketing stuff relate to me' e.g if you run a pet shop or cleaning business you may think people are not interested in any kind of newsletter or free information but the bottom line is that no matter what you are selling your business is exactly the same as everybody else' - ITS ALL THE SAME THING. You need to build a list of targeted prospects and give them use full information for nothing, but which positions your product or service as the solution to the issues they face - put yourself in the position of the customer

What is your website for?

Your website should include a name capture page or optin box with an automated follow up email sequence that educates your prospect about your solution then you can beat the competition because the prospects wont price shop your product or service with the competition.

If you don't educate your prospects and follow up with them regularly with offers and other relevant information you are losing 95% of your potential customers who are not yet ready to buy but might be in the future - Email capture, is an essential.

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Sebastian Jean-Batiste - Local Internet Marketing Expert and Marketing Coach specialising in SEO. When marketing a local business it is my goal to generate more leads and sales ...
What is an Auto Responder

What is an Auto Responder – How I Use an Auto Responder to Work From Home

That is a good question is it not? Well, I am sure your wondering what an Auto Responder is first of all. So let me explain what that tool is all about.

An Auto Responder is a tool that allows you to keep up with your clients. This tool gives your contact base a way to get automatic information that your offering.

Having an auto responder for your business should be mandatory, as it gives you not only an ability to keep up with your contacts, but gives your contacts a way to get valuable information that your offering.

After injuring my lower back a few times doing all kinds of things like flipping cars and motorcycle wrecks and just playing Mr. superman, I made a determined decision to work from home.

I have heard of others working from home and decided that especially since I have those injuries that working from home would be a great idea.

Of course there was a lot of research that had to be done in order to come up with an idea of how I was going to accomplish this working from home thing.

I never thought about it before and the idea intrigued me. So I started researching various videos on home based businesses and saw all kinds of different websites offering all types of different products, varying from digital products to tangible goods like electronics and such.

I did however while searching for the different ideas and such, came across a most prestigious tool that I thought would not only help me and my business but would help others too.

The tool of course was an Auto Responder. This was great, I found a tool that could help me and others build a contact base that I could sell whatever I wanted to. I felt like a kid in toy heaven...

There is other benefits about this tool as well so I wont mention them here but I believe everyone should have it.

When I saw this benefit then there was no doubt in my mind that I needed this auto responder for my work from home business. And let me tell you, it was the best decision I could make, because now I had a way to add people to a contact list who wanted to know more about working from home and I had the tool that they needed to make that happen.

This Auto Responder has 13 pre-written letters that you can use as default that can be sent out on automatic to your contacts. As soon as these contacts put their name and email in the form and submit it then they automatically get a email letter with the information they are seeking and if you own a restaurant our bank or any business really you can have a coupon link in the first letter so the customer can get a perk benefit. How cool is that?

So my question ladies and gentlemen, is do you have the right Tool for your Work At Home Business? Do you have an Auto Responder?

Do You Want To Work From Home and make a residual style income on autopilot? Do you Want to take your business to the next level?

I did and boy am I glad I have the right tool for the job. Now my home based business has a customer base I can keep in contact with which is a very important part of customer relations.

Customer contact is very important to any business whether its Online or Offline and is paramount to how many customers you have by the tool you have at your disposal.

Will you discover the power behind the Auto Responder and get in on the secret to a work at home business?

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By Anonymous
What is an Auto Responder