Restaurant Marketing Tips

Invoicing with Autoresponders

Invoicing with Autoresponders

If you have recurring invoices that you send out, you
can easily automate this process with
autoresponders. Many business
owners find that they spend a good portion the day
sending out invoices, or trying to collect on unpaid
invoices! This can easily eat into the time that you
could be spending generating new business.

If the amounts invoiced are the same each month,
and due on the same day each week or month, you
can easily automate the invoicing process with the
use of an autoresponder. Many shopping carts that
have autoresponders built in work well for this.
Others may take a little time to set up, but in the
end, they will save a great deal of time overall.

Get extra usage out of the automated invoicing
process by adding small messages to the invoices
that alert these clients to new products or services
that you offer. Think about your phone bill – doesn’t
your phone company send out additional sales
material with each bill? There is no reason you
shouldn’t use this same marketing technique with
your autoresponder invoices!

Customer Service with Autoresponders

Customer Service with Autoresponders

Ideally, when you perform customer service, it is
done on a one-on-one basis with each of your
customers. That works quite well in the offline world
– but on the Internet, that simply will not do. Your
customers are literally all over the world, and there is
no way that you can really deal with each one of
them personally. That is where an autoresponder
comes in.

Customer service with autoresponders is quite
simple. When an order is place, an autoresponder
can send out the receipt for the sale, the information
for accessing the product, and a ‘thank you’ email.
This happens whether you are logged in to your
computer or on vacation in an exotic location! But
customer service doesn’t always end right there, and
if you are away from your computer, you may be
letting your customers down!

For instance, an elderly gentleman sees your
product advertised and places an order. Everything
goes through just fine, and he receives the receipt,
the download information, and your ‘thank you’ email.
Your product is an ebook, compiled into a PDF file.
This particular gentleman doesn’t understand what
a PDF file is, and he has no idea what you mean by
‘right click to download.’ He needs additional
customer service for the product that he has
purchased, and there is nobody available to help
him – nobody but an autoresponder.

Set up an additional autoresponder that will send out
a list of frequently asked questions or problems that
deal with customer service or how to access the
product. Also set up a support autoresponder. If he
sends a message to support, he should get an
instant message back letting him know that his
message has been received, and how soon it will be
addressed. This will give him some measure of
comfort, and in most cases, he will wait that
specified period of time for assistance.

However, if he doesn’t know how to download the
product, and he sends a message to support, and
nothing happens, he will most likely become very
dissatisfied in a very short period of time. The
difference between a patient customer and an irate
customer is one simple autoresponder message
that can and should be set up in under five minutes.

Really think your ordering process through, and
consider the potential problems that may occur for
your customers. Get an autoresponder set up to
address those problems, and you will find that your
customers are more satisfied with your products,
and extremely satisfied with your customer service –
all because your autoresponders handle their
problems right away!

Business Automation With Autoresponders

Business Automation with Autoresponders

Automation is important to all businesses. The less
time we have to spend doing small tasks, the more
time we have to make more money – or we could
spend that time doing something besides working.
Putting an online business on auto pilot isn’t difficult
at all – and it is all done with the use of
autoresponders!

Autoresponders can be used to get people to your
website, or to promote products and services.
Simply plug your sales message into the
autoresponder, along with some valuable
information that your potential may want or need,
and advertise that autoresponders address.

Once the person arrives at your site, and goes
through your ordering process, another
autoresponder kicks in. This autoresponder
should send out a receipt, as well as information
that will grant the customer access to whatever it
is that they have purchased. Another autoresponder
message should be sent out after this, thanking the
customer for their business, and letting them know
about similar or related products or services that they
may be interested in.

The beauty of this is that while all of this ordering is
going on, and these important customer service
emails are being sent, you can be off doing
something else! The more automation you can
integrate into your online business, the better off
you will be.

A Secret Restaurant Promotion Tool (Its not really a Secret)

Many restaurants out there who have gone live on the internet, are utilizing one of the best tools around,
Not only to contact customers they already have, but to also reach customers that are pending.

Its no secret that advertising can be expensive. But unless your prepared before hand, with a way to capture your website visitors attention, and hook them with a promotion, a way to capture them, (you have to have a way to capture them in place) Lets say your having a monthly menu special for War Won-Ton Soup.

You design your website completely search engine friendly, have a nice layout to capture their attention.
But for some reason they don't order. They are there, and then they are gone.

But lets say you have a nice enticing form on your website, that tells them that they can be notified of upcoming specials before they are listed on the website, or even advertised anywhere else.

How would you react when you saw something like this on a restaurant website. Oh, you mean I can have a deal on something before anyone else knows about it??? Sure, I'll subscribe.
At least thats how I would react. Especially if I liked the type of food the restaurant was serving.

Now this is where the time clock kicks in. Someone saw this, subscribed a few months ago, but you consistently sent a new deal every month/week/daily showing off what you wanted them to buy.

But they didn't come and buy, but thats ok, they are still interested, as they are still a subscriber to your newsletter, or coupon offer. You can't be accused of sending spam, because they double opted in.
They are also provided with an unsubscribe link as well, if they choose not to be notified any longer.

Its a good thing to have an opt out, no spammy laws can interfere. Plus it gives you a notification that your hammering them too much.. something you can't track using paper ads, brochures and such.

How do you handle flyers that come to your mailbox. I can bet that most of you chuck them out before even really looking at them. What a waste of paper.

So sending out a flyer via email to subscribers that want to see them is a 2 tiered advantage.
You save the environment paperwise, and you get more back from your advertising because people signed up for your promotions. So no matter when they buy, and they will eventually, you will have the greatest tool in your toolbox for making sales. Fancy Forms Such as the one that is on the Left hand side of this website can be designed (plenty of templates available) to have your promotion up and running in no time at all.

Imagine That!