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Customer Management Tools

Invoicing with Autoresponders

Invoicing with Autoresponders

If you have recurring invoices that you send out, you
can easily automate this process with
autoresponders. Many business
owners find that they spend a good portion the day
sending out invoices, or trying to collect on unpaid
invoices! This can easily eat into the time that you
could be spending generating new business.

If the amounts invoiced are the same each month,
and due on the same day each week or month, you
can easily automate the invoicing process with the
use of an autoresponder. Many shopping carts that
have autoresponders built in work well for this.
Others may take a little time to set up, but in the
end, they will save a great deal of time overall.

Get extra usage out of the automated invoicing
process by adding small messages to the invoices
that alert these clients to new products or services
that you offer. Think about your phone bill – doesn’t
your phone company send out additional sales
material with each bill? There is no reason you
shouldn’t use this same marketing technique with
your autoresponder invoices!

Be the first to comment - What do you think?  Posted by Lyle Kannenberg - September 3, 2011 at 23:59

Categories: Auto Responders, Customer Management Tools, Restaurant Marketing Tips   Tags: , , ,

Customer Service with Autoresponders

Customer Service with Autoresponders

Ideally, when you perform customer service, it is
done on a one-on-one basis with each of your
customers. That works quite well in the offline world
– but on the Internet, that simply will not do. Your
customers are literally all over the world, and there is
no way that you can really deal with each one of
them personally. That is where an autoresponder
comes in.

Customer service with autoresponders is quite
simple. When an order is place, an autoresponder
can send out the receipt for the sale, the information
for accessing the product, and a ‘thank you’ email.
This happens whether you are logged in to your
computer or on vacation in an exotic location! But
customer service doesn’t always end right there, and
if you are away from your computer, you may be
letting your customers down!

For instance, an elderly gentleman sees your
product advertised and places an order. Everything
goes through just fine, and he receives the receipt,
the download information, and your ‘thank you’ email.
Your product is an ebook, compiled into a PDF file.
This particular gentleman doesn’t understand what
a PDF file is, and he has no idea what you mean by
‘right click to download.’ He needs additional
customer service for the product that he has
purchased, and there is nobody available to help
him – nobody but an autoresponder.

Set up an additional autoresponder that will send out
a list of frequently asked questions or problems that
deal with customer service or how to access the
product. Also set up a support autoresponder. If he
sends a message to support, he should get an
instant message back letting him know that his
message has been received, and how soon it will be
addressed. This will give him some measure of
comfort, and in most cases, he will wait that
specified period of time for assistance.

However, if he doesn’t know how to download the
product, and he sends a message to support, and
nothing happens, he will most likely become very
dissatisfied in a very short period of time. The
difference between a patient customer and an irate
customer is one simple autoresponder message
that can and should be set up in under five minutes.

Really think your ordering process through, and
consider the potential problems that may occur for
your customers. Get an autoresponder set up to
address those problems, and you will find that your
customers are more satisfied with your products,
and extremely satisfied with your customer service –
all because your autoresponders handle their
problems right away!

Be the first to comment - What do you think?  Posted by Lyle Kannenberg - at 22:52

Categories: Auto Responders, Customer Management Tools, Restaurant Marketing Tips   Tags: , , ,

Business Automation With Autoresponders

Business Automation with Autoresponders

Automation is important to all businesses. The less
time we have to spend doing small tasks, the more
time we have to make more money – or we could
spend that time doing something besides working.
Putting an online business on auto pilot isn’t difficult
at all – and it is all done with the use of
autoresponders!

Autoresponders can be used to get people to your
website, or to promote products and services.
Simply plug your sales message into the
autoresponder, along with some valuable
information that your potential may want or need,
and advertise that autoresponders address.

Once the person arrives at your site, and goes
through your ordering process, another
autoresponder kicks in. This autoresponder
should send out a receipt, as well as information
that will grant the customer access to whatever it
is that they have purchased. Another autoresponder
message should be sent out after this, thanking the
customer for their business, and letting them know
about similar or related products or services that they
may be interested in.

The beauty of this is that while all of this ordering is
going on, and these important customer service
emails are being sent, you can be off doing
something else! The more automation you can
integrate into your online business, the better off
you will be.

Be the first to comment - What do you think?  Posted by Lyle Kannenberg - at 22:33

Categories: Auto Responders, Customer Management Tools, Restaurant Marketing Tips   Tags: , ,

Restaurant Coupons Are They Worth Giving Out?

The success of a Restaurant depends on getting people to come in and tasting your wares.
Coupons can be one of the best promotions that can be given out to do just that.

Think of it this way. You run a full or half page promotion showing what your restaurant is serving.
The menu can highlight some of the unique dishes you are serving that would be original when compared to other restaurants in your area. Lets say your serving dim sum.. as a chinese restaurant in China Town.

Lets say because your in china town serving dim sum, you also have a lot of competitors that also serve dim sum. I love dim sum, and am always on the lookout for a restaurant that serves a unique dish, that cannot be duplicated by any of the dim sum chefs in any of the other chinese restaurants. For me its a trial and error to find something to impress my friends with. And I have eaten in a lot of chinese restaurants, so I feel this is a good example of how a coupon can benefit, and enhance your advertising to increase your clientele.

After all, you do have an original dish, or a dish that has a better taste than all the others in your area.. Don't you? If not, its worth developing one.

I only like eating won ton or War Won Ton soup in certain restaurants. Oh which moves me to another string of conversations about how a restaurant can succeed in a tough marketplace. But thats for another day.

Back on Track. Upon displaying your hot to trot dish that nobody can compete with in your ad lets just say an ad in a newspaper. At the bottom, or top of the ad, have a cutout coupon that someone can give to a friend, or use themselves. Run the ad for more than one day, so there is a plethora of coupons available for the public. |They will share them with their friends if the dish was a success. |And believe me you don't have to run it for long to build a customer base. Coupons can also help you track your success rate when it comes to that particular dish. If they come back for more, with or without a coupon, you know you have found your niche.

Be the first to comment - What do you think?  Posted by Lyle Kannenberg - May 4, 2011 at 18:47

Categories: Customer Management Tools, Restaurant Marketing Tips   Tags: , ,

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