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The practice of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming. ATL Advergaming can [Read More...] Many factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc. all of which depends on the nature of the advertisement. Regarding the type of message to be delivered, try thinking from the point of the [Read More...] Most of the professionals in the advertising industry agree to the fact that obtaining a degree isn?t a must to get started in the industry, but on the contrary all the classifieds ask for a bachelor?s degree at least. Another advantage of taking a degree is that if internship is taken during the course, it [Read More...] |
  
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Brain Bliss
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